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  Social media as part of your strategy

  In the social networking boom of the last few years, the social networking sites have been really excited for people to build applications, widgets, gadgets, and thingamajigs. Why? Because all those sparkly things bring more visitors to the social networking site, contributing significantly to the growth of those properties.

  But what about your business? What about your pet project? What about your charity? How do you tap into that same power of community?

  The big social networking sites will continue to be important. They are the new destinations sites on the web, and millions of people turn to them first for information about their friends and acquaintances.Empowering people to use the power of their communities to achieve their own goals can be a tricky business when it involves projecting your identity into these large social web sites. There are distractions everywhere. The key is to find the right way to project your company, project, charity, etc. into that environment. The answer will be different for many people, but few people that I have been talking to are just worried about lots of people using their social application.

  Most people will want to project enough of what they are doing to attract interest. Once the interest is there, it is a good thing to let it carry across into your web site by letting people use their social identities to access some limited feature set of your site. Basically, make it easy for them to “kick the tires”. Then, if they like what they see, they are much more likely to start a long-term relationship with you (mainly through registration and other similar “calls to action”). Tying into these large social networking sites effectively is the challenge of the day.

  
  

  24 days on
  Sociodyne
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  Diaspora is the new LimeWire

  This may be a controversial statement in the coming months, but I’ll say it: I have friends who work at LimeWire. I personally have nothing against the technology, although I do believe that most of its uses have been illegitimate and maybe even illegal (I have no proof, no data; this is just anecdotal). BitTorrent, too. It took me a while to realize this, but I think Diaspora is getting backing because it attracts the same set of users.

  Diaspora is a great idea. And there is genuine, legitimate interest in it. But why do more than 5,000 people back an obscure project like this? Because it tickled certain keywords. Like “peer-to-peer”. “Encrypted.” “Share.” Even “Seed”. (Note to self: these should make great SEO keywords for this blog post, too!). Gray-market sharing sites are like a floating crap game. Every once in a while, the game has to move.

  The legitimate interest is in the legitimate uses of the technology. It’s the “right thing” for the social web to be more distributed. It’s the “right thing” for people to have the option of owning their data. This kind of technology can bring the social web out of the dark ages of everyone working the land to benefit Facebook and Zynga. It can make everyday users social web “land owners”. And I think Donald Trump would agree, owning land is where it’s at.

  
  

  24 days on
  Sociodyne
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  Patterns of Social Media

  One of the most exciting parts of our conversations with people about their social media projects are the interesting patterns that emerge. Have you thought about the following parts of your project?

  • Who are all the people who will interact around your product or service?
  • What does your community talk about with each other? With others?
  • How does your community gather? If you left something on the street, what would they stop to look at?

  If you can answer these questions, you’re well on your way to improving the changes of success of your social media project. Let us know if we can help you answer them, or if you would like us to help you implement, launch, or host your social media campaign.

  
  

  24 days on
  Sociodyne
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  Twitter @anywhere You shouldn't wait for Twitter to launch their latest platform, @anywhere, if you need Twitter or Twitter features in your web site now.

  5 months on
  Sociodyne
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  Keeping Users Interested People who arrive at your web site via a social referral are basically arriving with an engraved invitation ... and would like to use each one to learn more about the product or service you provide. My advice: Let them.

  ~1 year on
  Sociodyne
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  Gartner advises adoption of social platform Gartner advises: "Organizations ... should adopt a social platform sooner, rather than later..." to avoid missing out on important dialogues.

  ~1 year on
  Sociodyne
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  Social media as part of your strategy Tying into large social networking sites effectively is the challenge of the day for all businesses.

  ~1 year on
  Sociodyne
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  Patterns of Social Media Our conversations with people sometimes reveal interesting patterns in social activity. Have you thought about all the ways your community will interact?

  ~1 year on
  Sociodyne